Here at Melbourne IT we offer a specific set of Online Marketing Tools designed with you in mind. These range from Search Engine Optimisation to Pay per Click and Social Media and Email Marketing.
Search Engine Optimisation (also known as SEO)
SEO is a technique that helps your website rank naturally on popular search engines like Google, Yahoo! And Bing. Now when we say the word “rank” what we mean is getting your website closer to the top of the results, often being on the first page. It’s important to note though that the SEO technique is a long term solution for trying to get your site on the natural listing of search engines and can take a while. How is this done I hear you say? It’s very interesting actually. Basically a specialist team will take your website and perform a detailed analysis of its design, layout and content. They look for things like product information, articles, blog posts, links and images. From that our specialists are able to develop an understanding of your products and services and likely search terms customers would use in the various search engines. If you’d like to know more about SEO you can go here or you can call our sales team on 1300 654 677
Pay per Click (also known as PPC)
Pay per Click or PPC is slightly different to SEO in that instead of moving your website up the list organically, it guarantee’s you a place on the front page. PPC is available on the popular search engines just like SEO; Bing, Yahoo! And Google. The advertiser is only charged when and if their ad is click and the visitor arrives at their webpage. So how do PPC work exactly? When a searcher types specific keywords (or search phrases) into a search engine, the search engine will separate the paid listings from the unpaid listings when calling up the results. Pay-per-click advertising is a paid listing. It is an agreement between a search engine and a business or advertising firm that enables the business to place a small ad on the right-hand side, or top left-hand side, of the results page, for certain key words. If you’d like to know more about SEO you can go here or you can call our sales team on 1300 654 677
Social Media Marketing
Hundreds of millions of people log onto social media sites everyday - and they might be talking about your business. We give you the power to join the conversation with a professional and engaging Facebook presence custom built to your needs. An exciting Facebook fan page is a great platform to attract fans to your page so you can interact with them, share your promotions and coupons, and spread the word on your brand. The more fans you attract the more marketing opportunities you have to increase traffic to your website and customer enquiries. How does it work?
1.Talk with our Account Managers and tell them about your business, and provide us with content and any specifications you have.
2.Our developers will build your custom Facebook page to your specifications and add a “Like” button to your website and emails.
3.Tell all your friends about your brand new Facebook page.
If you’d like to know more about Social Media Marketing you can call our sales team on 1300 654 677.