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How do I manage my E-commerce website?

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TitleHow do I manage my E-commerce website?
Description

The following guide relates to the older self-managed web design products. If you are using our Wordpress-based design tools, please contact your account manager for assistance.

The following guide is intended to help you make quick changes to your E-commerce website. You can quickly and easily edit your content to reflect new products, changes to pricing, changes to shipping rates as well as add or remove peripherals such as gift wrapping.

 

Product Inventory (eCommerce)

Adding/Editing shop product inventory preferences

The Product Inventory preferences enable you to create default settings for a wide variety of shop options.Each field is explained below:

  1. Go to Preferences > Product Inventory.
  2. Edit settings (see below for an explanation of each field).
  3. Click the Save Preferences button.

General Inventory Settings

Currency Symbol:
Set the default currency symbol that will appear before the price of each item.

Global discount:
Enter a number in this field to discount every price in your shop by that percentage. For example placing a 5 in the field will reduce the price of an item worth $50.00 to $47.50.This feature is great when having a sale on all items in your inventory.

Prices include GST:
Specify if the price you set when adding products to your shop include GST. If this option is set to No, then GST will be calculated automatically at the checkout. If this option is set to Yes, no additional GST will be applied at the end of the order process.

Rate of Tax:
Enter in the tax rate.This will be applied to products prices as well as shipping and handling prices.

Max. Image Width:
Set the maximum displayed width of images on the product page. This setting is expressed in pixels and your images will be resized when you upload them.

Max. Image Height:
Set the maximum displayed height of images on the product page. This setting is expressed in pixels and your images will be resized to this height when you upload them.

Thumbnail Width:
Sets the standard width of all thumbnails on category pages. A standard width creates a neat column of images for category pages and adds a professional touch to your site.

Number of Images to display per product:
Enter a number to set the maximum number of images that will display for each product. If you wish to display three images for each product, type 3 into the box.

Number of products to display per page:
This setting enables you to control how many products appear on a shop page at once. Essentially this affects how much your visitors scroll on a single page. Set this number to a low figure i.e. 10' to create more pages and less scrolling. Set the number to a high figure i.e. 25' to create fewer pages with more scrolling. The rule of thumb to follow is that if you have a large number of products in few categories, it is best to display a large number of products on a single page.The trade-off, however, is page loading time. If you have many images with each product, it may take a long time for the products to appear on the customer's screen. This can annoy visitors and may result in them leaving the page or your site.

Show products from all subcategories:
Elect to show products contained within subcategories at the respective main categories page.

Show out of stock items:
Select No to hide products from the shop when their status is changed to out of stock. As soon as their status is updated to available', they will reappear in the shop.

Show backorder items:
Select No to hide products from the shop when their product status is listed as backorder. When the product status is updated to available they will reappear in the category.

Show pre-order items:
Select No to hide products from the shop when their product status is listed as pre-order. When the product status is updated to available they will reappear in the category.

Show cross sell links:
Select Yes to allow cross sell links to appear from each product. Typically they are known as "If you like this, then you'll probably like Product X". This is a great way to inform visitors about other products that might interest them and promote specific products. For further information on entering cross-sell links for each product see related articles.

Use random cross sell links:
Select Yes to allow auto-populated cross sell links for each product. This creates more exposure for your inventory for return visitors.For further information on entering cross-sell links for each product see related articles.

Number of products to display per page in admin:
This allows you to set the number of products that appear in the product list of the shop administration page where you maintain your shop. For ease of use set this to a high number.

Order Products By:

The default sort order is number/alphabetical. You can change the way that products are displayed in your shop according to the following parameters:

  • Sort Order Number: Specify the order of products by assigning number. The lower number displays first.
  • Alphabetical: In order from A-Z by product name.
  • Price Low to High: The lowest value product first.
  • Price High to Low: The highest value product first.

After customer adds to cart:
Control what the customer will see after adding a product to their cart. There are two options:

  • Display cart contents: The customer will be taken to their shopping cart. From there they can elect to check out (proceed to payment screen), or continue shopping.
  • Return to product details: The customer will remain on the product details screen. From there they can continue to browse through the shop, or click on a link to checkout.

More Product Options:
These blank fields allow you to add your own specialised information fields that will apply to all products in your store.

For example, if you sell flowers, you can add fields that display the Grower and Location, etc. These extra fields do not affect the price of the product.

If you do no enter in any details at product level, the extra field will not appear on your website.
 

Checkout and Payment (eCommerce)

Adding/editing shop checkout and payment preferences

  1. Go to Preferences > Checkout and Payments.

  2. Enter/edit payment preferences. You can elect to accept payments through oneoption from the Accept credit card payments section and/or all options under Other payment types and Manual payment types.
  3. Click the Save Preferences button.

Accept credit card payments

Online credit card transactions: Customers can enter their credit card details to be approved (or disproved) online using a secure gateway (i.e., Westpac Web Advantageand Commbank Payment Gateway).

For users that already have an Internet Merchant Account:

  1. Select the credit card gateway that applies to your bank.
  2. Enter your Merchant ID and password.
  3. Click the Save Preferences button.

For users that do not have an Internet Merchant Account:

  • If you do not already have an Internet Merchant Account, you will need to call your bank to enquire. Different banks have slightly different fees and policies. They will inform you which gateway they use.
  • Once you have created an account, you can enter the details into the site preferences.
  • Banks often issue a testing I.D so that you and the bank can verify that payments are being made successfully. When the testing phase is complete you are issued with a vaild Merchant I.D to start processing real payments

Email card details using SSL and PGP: PGP (Pretty Good Privacy) is an email encryption program that will allow you to receive credit card details securely through email. You must have PGP Software to use this option. Once the Software is set up on your preferred email program, enter you PGP User ID (email address) and your Public Key into the relevant fields.

See www.pgp.com for more information on purchasing PGP.

Not Configured: This option will prevent online payments from being accepted.
 

Other payment types

PayPal: To process payment through PayPal you must have a PayPal account. Once your PayPal account is created, enter the account details into this section, including the currency code that you prefer to accept payment in (for example AUD - Australian Dollars).

See www.paypal.com for more details on opening a PayPal account.
 

Manual payment types

 

Print fax order Form:Select this option to allow the customer to print out the order, fill in their credit card details and fax the order to you. The fax number on the order form is generated by the fax number entered into your business information preferences.
Phone for Credit Card details:

Select this option to receive an email notifying you that an order has been placed. The notification will also contain a contact number that you can use to call the customer and ask them for their credit card details over the phone.

Direct Deposit:Select this option to allow your customers to pay by direct depositing funds into your nominated bank account. Once this option is selected, a box will appear. Enter your nominated bank account details (name, BSB, account number).
Cheque/Money Order:Select this option to allow your customers to see the address where they can send their cheque/money order to. Once this option is selected, a box will open. Enter the name that the cheque needs to be made out to as well as a postal address.

 

Orders and email notifications (eCommerce)

Adding/editing shop order and email notification preferences

The Orders section controls what happens after the customer has successfully completed a purchase.

You are able to create automated email messages, apply rates for other services such as gift wrapping and elect which countries you will accept orders from.

  1. Go to Preferences > Orders and Email Notifications.
  2. Edit settings (see below for an explanation of each field)
  3. Click the Save Preferences button.

Orders

  • Email for orders: Enter the full email address that will receive notification for all orders placed through the shop.
  • Enter starting order number: Enter a number greater than any existing orders already in the system. This option eliminates the possibility of doubling-up from historical order information, and means you won't have to restart your order count if you had a previous online ordering system. You may like to relate it to your current order setup.

Email notifications

  • Send automatic email confirmation after customer makes order: Select Yes to send a confirmation email out to each customer once they have clicked Confirm at the final payment screen.Select No if you would not like automatic confirmation email to be sent.
  • Email message: Enter a message to appear at the top of the confirmation email sent to the customer. The message should thank the customer for their order and provide them with a rough timeframe and brief description of the next steps in the process.
  • Send automatic email confirmation after customer order is shipped: Select Yesto send out an email informing the customer that their order has been shipped once the order is listed as shipped'. See page 61 for details on listing orders as "Shipped".Select No if you would not like automatic confirmation email to be sent after customer order is shipped.
  • Email message: Enter a generic message to appear at the top of the shipping confirmation email that will be sent to every customer when their order is shipped.

Gift Wrapping

  • Provide Gift Wrapping: Select Yes to add gift wrapping as an option for your products.
  • Allow personal message: Select Yes to allow customers to attach personal messages to products that they purchase from your shop.
  • Gift Wrapping Prices: If you have elected to enable gift wrapping use these fields to create different pricing options for the wrapping. To add an option, type a name into the Option name field (i.e. Red Ribbon) and then enter a Cost for that option (i.e.5.00).

Allowed Countries

  • Accept orders from these countries: Place a tick next to All Countries to accept orders from all around the world.
  • Accept orders from selected countries: Hold down the Ctrl key and click on each country name to choose a selection of countries to allow orders from. The tick must be removed from the All Countries box.

IMPORTANT: Remember that you will need to double check the country of your customer in the Orders area of the Site Builder.The Site Builder can only apply this rule based on IP addresses. Some visitors may mask their IP address to prevent it being recognized as belonging to an individual country.
 

Shipping preferences

Adding/editing shipping and handling preferences

Choose the shipping method you would like to use and allocate fees and charges involved in shipping and handling.

  1. Go to Preferences > Shipping and Handling.
  2. Enter/edit shipping and handling settings (see below for explanations).
  3. Click the Save Preferences button.

Shipping Options

Australia Post
Place a tick in this box to inform your customers that you intend to ship the completed order to them using Australia Post. The Site Builder will automatically calculate the charge through the physical parameters of the product (height, weight etc) and Australia Post's published rate.

To ship through Australia Post:

  1. Enter the postcode that the items will be shipped from. This allows the Australia post system to calculate the correct shipping charge.
  2. Select from the available options, Standard Mail, Express Mail etc, by placing a tick in the appropriate box. These options will become items in a drop down box that the customer can select from when they check out of the shop.

IMPORTANT: If you elect to ship via Australia Post you must enter physical dimensions for each product.
 

Flat Rates:
The flat rates section allows you to create a number of fixed rates that the customer will choose from when they check out. To create a fixed rate, enter a description of the rate on the left and the fee on the right. There are five fields available by default. After you have entered in five, click on the Save Preferences button.Two additional fields are generated for extra shipping rates if required.
 

Rate by weight:
Using this field you can charge by weight. Enter in a figure into the blank field. This figure will be multiplied by the weight of the item.
 

Rate by volume:
This section allows you to set a figure for shipping based upon the physical size of the item. The volume is generated from the values entered into the height / length / depth fields of the product.
 

Use shipping defined per product
When entering products into your shop, you have the option of setting a shipping rate for that particular product. Placing a tick in this box would apply the individual shipping charges of each product.
 

Handling Charges

Activate handling charges: Select Yes to apply a shipping and handling fee to your shop orders.

Handling: Enter a dollar value (i.e.,' 5'). Select order to charge that number for a complete order or select item to charge that number for each item in the order.

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